We get European and Asian businesses to the right room — and stay until the deal is done.

What CBH Connects Is

CBH Connects was built on a simple observation: European and Asian businesses fail in each other's markets not because the strategy is wrong — but because no one follows it through to the end.

We don't hand you a report and exit. We stay in the work — at the factory, in the distributor meeting, at the negotiating table — until the objective is achieved.

Every engagement is led personally by the founder. We deliberately limit the number of active clients so that each one receives senior, undivided attention.

Most cross-border consulting fails at execution. We don't leave.

Three service lines. One standard: execution.

What We Do

🏭 Sourcing & Supply Chain

Build a smarter Asian supply chain.

Factory vetting, audits & QC • China+1 diversification across Vietnam & Malaysia • On-the-ground production oversight • Supplier coordination

🌏 Market Entry & Sales Strategy

Enter a new market and win share.

Market-entry roadmaps & competitive landscape • Distributor scouting, validation & onboarding • Product localisation: pricing, packaging, positioning • Regulatory and compliance navigation

Embedded not detached — we stay through execution, not just strategy.

Bilingual and bicultural — we work across languages and business cultures natively.

Networks that actually open doors — built from years on the ground in Asia and Europe.

Independent and conflict-free — no fund, no investors, no hidden agenda.

Find the right partner and close the deal.

Partner sourcing: JV counterparts, buyers, distributors • B2B expansion across Southeast Asia and Europe • Negotiation support & cross-border coordination • Deal-flow management from screening to LOI

🤝 Strategic Partnerships & Deal Sourcing

The gap between strategy and execution is where deals die.

Let's talk about your cross-border objective

info@cbhconnects.com

LinkedIn: Wai Hon Tran

Based in: Ho Chi Minh City, Vietnam